Search Marketing Standard Magazine

First of all I must admit it's kind of nice being back at work, it was a nice Christmas break and everything but it's so nice to feel productive again. Doing nothing is really not that fun after a while =)

This morning I received my first issue of Search Marketing Standard Magazine. I came across their website just before Christmas and thought I'd give it a go. It's really the only offline specialist Search Marketing magazine out there. I got sent the winter 06/07 issue. And although it's not the most comprehensive magazine it has some really good content. A great article about Social Search Engines, a product review of two keyword research tools and a great article by my favourite SEOmozzer Rand Fishkin; about how to grow your SEO staff. Overall I think the magazine has great potential, although it's a little too US orientated (and a little advertising heavy). But, it's very reasonable priced at only $15 for a years subsription (4 issues).

Has anyone else read this magazine, thoughts?