Thursday, February 05, 2009

Hear me speak at SES London 2009

Ok probably not worth coming to the conference just to hear me speak, but if you are going to SES London on 17th-19th February why not drop by my sessions? The line up of speakers this year is looking cracking and there will also be plenty of time for networking. LondonSEO is organising it's usual networking party on the last day of the conference this year (Thursday 19th Feb), again with free beers and the chance to network with fellow search marketers.

This year I'm speaking at the following sessions:

Tuesday 17th February at 11 am

Universal & Blended Search Session
This is going to be a great session, I love talking about Universal Search and can't really get my head around people not taking the opportunity to totally dominate the SERPs by optimising ALL it's digital content and not just text. Optimising your images, videos etc can have a big impact and is often easier that optimising content. Although techincally you are optimising the content still as of yet the search engines can't read audio (but they will one day). Anyway, this is a well worth session to attend. I know I'm going to learn a lot from the other speakers and I'm hoping it's going to be a nice juicy discussion afterwards. If you are there, please feel free to chip in. It doesn't need to be a question if you know something we don't know please share. That's what this industry is all about =)

My second session is on Thursday 19th February at 11:45

Social Media Optimisation (I can't bring myself to spell it with a z!)
This is going to be a fun session and usually has loads of great example of success and how to get it right. There is so many ways of doing SMO now, it's not just utilising social media networks such as facebook. In fact I think that's a bit last year now. I have started calling this Online PR instead of SMO as I think the term SMO doesn't describe how BIG this truly is. Using SMO for gaining links is a old line, but still so true. People are getting more creative on how to do this and this will be the session to find out. I think this is the first year in ages that Ciaran Norris is not on this panel, which is a shame as his SMO presentations are always good. Hmm maybe I can steal his presentation, only kidding. But I'm sure he will be in the audience heckling.

All in all this is set to be a great SES conference, I'm looking forward to it. Are you going? If so please don't hesitate to come and say hello, I'm really not as scary as Julie says I am ;)

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Saturday, February 17, 2007

Search Marketing Gurus Interview

I got an email from the faboulous Liana Evans (from Search Marketing Gurus) last week asking if she could do an interview with me for her series "Women in Internet Marketing". She basically feature two woman every wednesday, and this time she was interviewing Marie Howell from Bruce Clay and me. Obviously I was stoked and said yes =)

Here is the Lisa Ditlefsen - Woman in Internet Marketing Interview

I also had the pleasure of meeting Li Evans in person at SES London, where she did a video interview of me , which is slightly embaressing cause I look like a total fluse and stotter through my answers. But Liana did a great job on the interview and she is such a lovely person. A big thanks to Liana!


Li Evans at SES London

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Monday, January 29, 2007

Where did January go?

Can't believe it's the end of January. This month has just flown by, appologise for being rubbish at blogging. Intentions were there at the start of the year, seriously will get back into it. It's not like I have a writers block, have a million things I want to blog about just not enough hours in the day.

Great news is that I will finally get a
base one search website, not part of the interactive site like currently, but ALL about Search...Very excited. Have started drawing up the wire frames and planning some of the content. Just need to have a battle with the web-designer now to get it all optimum search friendly. Chris I hope you are ready for this =) So watch this space..

Only 2 weeks until
SES London, now this is going to be a cracking line-up. Matt Cutts, Rand Fishkin, Elisabeth Osmeloski, Chris Sherman and oh so many more. Wow this is really going to be the search event of the year, I'm stupidly excited =)

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Friday, January 05, 2007

SES London here I come!!

Search Engine Strategies conference is coming to London the 13-14th of February. And I have finally convinced my bosses that I should be going..to all three days. Ok it's a bit geeky, but I am genuinly excited about this event. Can't wait to meet loads of fellow SEO geeks and talk talk talk.

I will also be going to the London SEO piss up crowd party on Thursday the 15th which evilgreenmonkey is organising. Venue is to be confirmed.

So who's going? Leave a message if you want to meet up during the conference!

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